Basics of on-page website optimization

What is On-Page SEO?
On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs.

This is different from off-page SEO, which is optimizing for signals that happen off of your website (for example, backlinks).

Why is On-Page SEO Important?
Does traditional on-page SEO still make a difference in 2020?

Use Your Target Keyword In The First 100 Words
This is an old school on-page SEO tactic that still makes a dent.

All you need to do is use your main keyword once in the first 100-150 words of your article.

For example, in my article optimized around the keyword “email marketing”, I mentioned that keyword right off the bat.

Which makes sense. Imagine that you just published an article about The Keto Diet. If your article really was about The Keto Diet would it make sense to first use the term “keto diet” halfway down the page?

Of course not.

Which is why you want to drop your keyword somewhere in the first 100 words or so. This is one of those little things that helps Google understand what your page is all about.

KEYWORD FREQUENCY

Keyword Frequency is just like it sounds: It’s how many times your keyword appears in your content.

Google may deny that using the same keyword multiple times helps. But SEO pros with experience will tell you that it definitely works.

Think about it this way:

Imagine that you have a page that Google THINKS is about a specific keyword. But that keyword only appears once on the page.

How confident can they be that the page is about that keyword? Not very.

On the other hand, if the page mentions the keyword 10 times, Google can be more confident about that page’s topic.

Use External (Outbound) Links

External links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info.

And this isn’t just a theory. The folks at Reboot Online ran an experiment to see if external links helped improve rankings.

They created 10 new websites. Half of the websites linked out to authority sites (like Oxford University). The other half had no external links.

And the websites with external links outranked the sites without them.

Front-load Your Title tag

In my opinion, your title tag is the most important on-page SEO factor.

That’s because your title tag gives search engines a high-level overview of what your page is all about.

In my experience, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines.